Yu Chen

Yu Chen , general manager of Jinjiang Hotels China Region brand support center, is responsible for brand communication, integrated marketing, member development and other related businesses, and leads the team to promote the work in the fields of product innovation, scene reengineering, cross-border cooperation, digital marketing mode and tool application. Graduated from the school of management of Fudan University, she has rich brand case service experience in 4A advertising industry and served as marketing director and chief marketing officer in many well-known consumer goods enterprises. Therefore, she has also accumulated detailed cases and industry resources in brand strategy, communication strategy, marketing activity planning and implementation.