Vivian Yeh

As Senior Vice President Marketing and IT in Accor Group, She is leading the digital transformation through Brand Marketing, Loyalty and Partnership, eBusiness and Digital Innovation to create seamless touch-point engagement in the consumer journey in hospitality. Vivien has led the JBP for Accor and Alibaba and Fliggy, set up the Chinese shopping platform Meituan Dianping and opened the doors for the hotels to explore new business potential on the WeChat ecosystem.