The global tourism recovery drives inbound and outbound demand, opportunities and challenges brought by technological changes.

In 2023, the tourism industry has welcomed a recovery, with global tourism accelerating its rebound and inbound and outbound demand continuing to rise. While the tourism restart injects new vitality into people’s lives, it also brings new possibilities to the industry. Especially in the face of AI technological innovation, the tourism industry has also ushered in new opportunities and challenges. How to better explore these future possibilities is what awaits tourism practitioners to ponder and pursue.