Keynote: The digitization of B2B marketing in travel

Keynote: The digitization of B2B marketing in travel

Digital tools, especially WeChat, are increasingly used in reaching and engaging travel trade partners in China. In this presentation, we’ll describe the development of this trend and share case studies to illustrate how NTOs, DMOs and other travel brands are leveraging digital tools to educate, empower and enhance relationships with their travel trade partners.

Speaker:

George Cao