English
简体中文Social Media Innovation in the Hospitality Industry: The Rise and Challenges of Matrix Marketing
In the digital age, the hospitality Industry is undergoing a marketing transformation sparked by social media innovation. This speech will delve into how to achieve exponential growth in brand influence by constructing a social media matrix. We will analyze how to leverage the synergistic effects of multi-platform, multi-account coordination to create a comprehensive brand communication network. At the same time, we will not shy away from the challenges brought by matrix marketing, such as the complexity of content management, the balance between personalization and scalability, and the avoidance of legal risks. Through practical case studies, including successful strategies and encountered difficulties, we will provide concrete and feasible solutions to help hotel brands seize opportunities and meet challenges in this marketing revolution, ultimately achieving long-term brand development and deep customer engagement.
