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Keynote: Conversion for Destination Resources and Products
The travel industry has been plagued by the absence of differentiated products for decades. How to find and consolidate the resources, build relevant travel products... Read More
Keynote: Island Tour Made More Fun with Diving
Diving as a differentiated offering to Millenium travelers who are more action oriented, requires more customization and are willing to pay more for services. Action... Read More
Keynote: The digitization of B2B marketing in travel
Digital tools, especially WeChat, are increasingly used in reaching and engaging travel trade partners in China. In this presentation, we’ll describe the development of this... Read More
Keynote: How overseas tourism boards get localized in China
We could meet and stimulate the demands of travelers by disseminating the tourist destination of multiple dimensions, with the insights of outbound passengers research, the... Read More
Keynote: How to promote Xi’an’s culture and tourism by new media
As an ancient capital, Xi’an is famous for its rich historical and cultural resources. In recent years, under the guidance of the Xi’an Municipal Party... Read More
Keynote: “Mini Product, Immense Market” – Empowering travel product innovation
As travel destinations and choices continue to expand, demand for travel products and itineraries becomes even more diversified. How to utilize current technological advances, effectively... Read More