Vice-Chairman European Travel Commission Visit PortugalP.R. China´s Chapter/Tourism Director
A Decade in China: challenges, success and hopes for the future
Ten years ago ETC (European Travel Commission) launched Destination Europe, visiteurope.com and its marketing activities in China. On that occasion ETC China Chapter, comprising ETC Members with official representation in China, was born. The special anniversary provides an opportunity to reflect on Europe’s successes and challenges in the past years, but also to look ahead and plan for the future.