MICE and Corporate Travel

MICE and corporate travel products in high demand at ITB China

At the last edition of ITB China, more than 70% of the buyers were actively looking for products and services to expand their MICE and business travel portfolio.

Take the opportunity to meet them for yourself at ITB China 2025.

At this pure B2B event you will:
* Showcase your products and services to thousands of trade visitors
* Connect with key market players in China
* Schedule meetings with hosted buyers you are interested in
* Meet face-to-face with hand-picked, high-quality Chinese buyers
* Learn about the most popular travel products for the Chinese market
* Discover the latest trends in travel product consumption in China

Download the MICE Brochure

DECISION MAKERS

INTERESTED PRODUCTS

BUYERS' CLIENTS INDUSTRIES

PARTNERS

2024 CONFERENCE HIGHLIGHTS

SELECTION OF SPEAKERS

ACTIVITY

To re-boost China’s MICE industry, SITE China initiated an education and professional training program based on SITE’s CIS (Certified Incentive Specialist) program. The program was hosted as part of ITB China 2023 and gathered MICE-especially Incentive professionals nationwide. The education session was curated and moderated by Rajeev Kohli, former Chairman of SITE.

Statements

  • “This moment, eagerly anticipated by all of us in the tourism industry, is a vibrant testament. As the foremost service provider in Business Travel and MICE, we are poised to channel a larger customer base to destinations worldwide, fostering international business, trade, and cultural exchanges.“

    Xu Xiao, Senior Deputy President of Bravolinks

  • “SITE China sincerely appreciates the valuable support provided by ITB China during 2023. An outstanding event experience with significant meaning! We look forward to continuing this collaboration in the future and exploring more opportunities together. Let’s work together to drive ongoing innovation and growth in China’s MICE industry, creating greater value for our members and our industry!”

    Lisa Xu, International Board of Director, SITE

  • “The enthusiasm from both visitors and exhibitors has been incredibly high this year, and we had the opportunity to meet many new and old friends. The ITB China matchmaking system was particularly effective in connecting us with targeted buyers, making the show an excellent platform.“

    Tyrone Tang, CEO of Jin Jiang International Hotel Management Co., Ltd.

  • “In the first half of 2024, we observed significant growth in the outbound travel market. Both the number of groups and the scale of business have increased, with demand far exceeding that of last year. I attend ITB China every year, and the resources offered by destinations this year align closely with our needs. Additionally, products from niche destinations have proven very helpful to us.”

    Yan Zheng, Vice President of Grand China MICE and General Manager of its Shanghai branch