ITB China Buyers Circle

The ITB China Travel Trends Report (TTR) provides an in-depth analysis of current trends and developments in the Chinese travel market, offering invaluable insights into Chinese travelers’ behavior, preferences, emerging destinations, and market dynamics.

As a key partner of ITB China for the TTR 2024/25, Trip.com Group, the international one-stop travel service provider, has provided extensive tourism data resources on China’s travel market for this collaboration, ensuring comprehensive analysis, in-depth insights, and informed forecasts in the report.

The report is based on a large-scale survey conducted by ITB China, featuring over 1,000 buyer representatives from the ITB China Buyer Circle. Additionally, a series of executive interviews were conducted with associations, leading travel agencies, top industry newcomers, corporate buyers and MICE buyers

Click here to download the report..

The ITB China Buyers Circle is simultaneously launching a series of offline networking and content events among Chinese buyers throughout the year. These events regionally take place all over China and focus on different target topics.

The latest kick-off event took place in Wanning, Hainan Province, China’s famous island holiday destination. Attendees from 50 leading Chinese travel agencies participated and shared their knowledge on the topic of the development opportunities of Islands’ adventure travel of Chinese travelers. CLICK to check more details