English
简体中文Destination Germany: Significance and Potential of the Chinese Market
Germany has firmly established itself as a top global travel destination, ranking among the world’s top 10 most popular spots. Recognized for its high quality, Germany is the number one choice for both cultural and business travel within Europe. The country’s reputation is further bolstered by its advancement to 4th place on the SDG Index. Particularly noteworthy is Germany’s strong appeal to Chinese travelers, making it the leading European destination for this market in 2023. The number of flights from China to Germany is nearing pre-COVID levels, with two-thirds of Chinese visitors being repeat guests who tend to stay longer. Key attractions for these travelers include Germany’s rich cultural heritage, captivating landscapes, and natural beauty. Moreover, China remains the overseas market with the highest travel budget. To address this, the German National Tourist Board (GNTB) has crafted targeted B2C campaigns and is fostering B2B partnerships to shape the future of tourism, ensuring the needs and preferences of Chinese travelers are met.
