How can overseas destinations leverage new media to attract young people

How can overseas destinations leverage new media to attract young people

1. The changing demands of the young generation in tourism consumption

2. What new opportunities have new media platforms such as Douyin, Xiaohongshu, Kuaishou, and Weibo brought to the brand promotion and product sales of overseas destinations?

3. Compared to before the pandemic, what kind of overseas destination products are more suitable for dissemination and even sales through new media channels?

4. Taking domestic hotel groups as an example, domestic hotel groups (in China) have been actively engaging in new media marketing on platforms like Douyin and Xiaohongshu. Some have even developed the capability to export their new media operations, surpassing the influence of KOLs (Key Opinion Leaders) and service providers. In contrast, overseas destinations mostly rely on PR companies for basic content distribution or collaborations with influencers. Why is this the case? What unique challenges do overseas tourism bureaus face when engaging in new media marketing?

5. Content production is often a challenge for overseas tourism bureaus in new media marketing, such as the original campaign idea, fun and experiential content, and even video editing and graphic material creation. In this regard, what good methods have been tried to make content loved and even ‘grassed’ (recommended) by young consumers? Have new technologies been tested like like AI and VR? What are the expectations for the application of these new technologies in marketing?

Speaker:

George Cao	Jianian Xu	Luis Miguel Cabello
Mr. Amr Elkady	Yina Wei