Sally Shen

Executive Director, Hotel Revenue Optimization – China & Mongolia/PH&R

Sally Shen

Executive Director, Hotel Revenue Optimization – China & Mongolia/PH&R

Biography

Sally is working with Preferred Hotels & Resorts for almost 10years and in charge their member hotels in greater China and Mongolia region. She also worked for other brands such as Marriott International, Shangri-la, Swire, Kempinski, etc. in her past experience. She has holding several industry certification such as CRME (Certified Hospitality Revenue Management Executive) &CHDM (Certified Hospitality Digital Marketer) by HSMAI.

All session by Sally Shen

Has the hotel industry really seized the opportunities of the digital sales era? In the digital sales era, how can hotels achieve effective revenue management?

11:10-12:00