Ulf Sonntag

Ulf Sonntag is managing director at NIT, Institute for Tourism Research in Northern Europe, Kiel, Germany (www.nit-kiel.de). He studied geography, political science and business administration at the University of Bonn, with international semesters in the USA and Switzerland. The general focus of his work is the analysis of tourism market data and statistics, as well as the implementation of quantitative and qualitative market research projects. The insights regarding the dynamics of tourism at different spatial levels (regional, national, international) are then applied in strategic planning and marketing processes of destinations and travel companies.