15 May 2019
15:10 - 15:35
Conference Center - Room B
Ecommerce Center - General Manager, China Travel Service (H.K.)
Keynote: Conversion for Destination Resources and Products
The travel industry has been plagued by the absence of differentiated products for decades. How to find and consolidate the resources, build relevant travel products for different channels and cater to different customer segments? Ms. Wu has been looking at Hong Kong’s culture tourism in both research and practice for more than a decade, and with her extensive experience, she will present her insights into the high-end and customized travelers’ needs and the way to fulfill these needs.