English
简体中文Virtual Sessions
ITB China Virtual goes live on 8 November featuring forward-looking 1-on-1 interview sessions, exhibitor showcases, keynote speeches and panel discussions. The virtual sessions bring together top executives and industry experts from travel organizations, destinations, travel services, hospitality, MICE, Business Travel and Travel Technology.
Get latest industry updates and gain critical business insights on the ITB China virtual platform by the following link: http://wapp.itb-china.com
Executive Interview
Exhibitor Showcase
Keynote Speech & Panel Discussion
Executive Interview
Day 1
08 Nov 2021
Day 2
10 Nov 2021
Day 3
12 Nov 2021
Day 4
15 Nov 2021
Day 5
17 Nov 2021
Day 6
19 Nov 2021
Executive Convention Director / ITB Berlin Convention
Deputy Director General / IATA
Interview: IATA
MODERATOR: Prof. Dr. Roland Conrady, INTERVIEWEE: Conrad Clifford
Prof. Dr. Roland Conrady
Conrad Clifford
Interview: Comfort International M.I.C.E Service
MODERATOR: Lenny Jia, INTERVIEWEE: Jojo Xu
Lenny Jia
Jojo Xu
Lead Analyst / Cleverdis
Executive General Manager / Eastern Markets and Aviation Tourism Australia
Interview: Tourism Australia
MODERATOR: Richard BARNES, INTERVIEWEE: Andrew Hogg
Richard BARNES
Andrew Hogg
Executive Convention Director / ITB Berlin Convention
Executive Director / European Travel Commission
Interview: European Travel Commission
MODERATOR: Prof. Dr. Roland Conrady, INTERVIEWEE: Eduardo Santander
Prof. Dr. Roland Conrady
Eduardo Santander
Interview: South African Tourism
MODERATOR:Richard BARNES, INTERVIEWEE: Mansoor Mohamed
Richard BARNES
Mansoor Mohamed
Executive Convention Director / ITB Berlin Convention
President, Asia Pacific / Wyndham Hotels & Resorts
Interview: Wyndham Hotels & Resorts
MODERATOR: Prof. Dr. Roland Conrady, INTERVIEWEE: Joon Aun Ooi
Prof. Dr. Roland Conrady
Joon Aun Ooi
Interview: Qatar Tourism
MODERATOR: Richard BARNES, INTERVIEWEE: Sabrina Ding
Richard BARNES
Sabrina Ding
Executive Convention Director / ITB Berlin Convention
CEO Destination Management Companies / DER Touristik Group
Interview: DER Touristik Group
MODERATOR: Prof. Dr. Roland Conrady, INTERVIEWEE: Klaus-Ulrich Sperl
Prof. Dr. Roland Conrady
Klaus-Ulrich Sperl
Interview: SWITZERLAND TOURISM
MODERATOR: Richard BARNES, INTERVIEWEE: Simon Bosshart
Richard BARNES
Simon Bosshart
Lead Analyst / Cleverdis
Israel Tourism Attaché, Israel Ministry of Tourism
Interview: Israel Ministry of Tourism
MODERATOR: Richard BARNES, INTERVIEWEE: Roy Kriezman
Richard BARNES
Roy Kriezman
INTERVIEW: SPANISH MINISTRY OF TOURISM
MODERATOR: Richard BARNES, INTERVIEWEE: María Llinares
Richard BARNES
María Llinares
Founder / 《BT MICE China》
Chairman & General Manager of Hunan Ruizhi International Conference and Exhibition Co.Ltd
Exhibitor Showcase
Day 1
17 Nov 2021
Day 2
19 Nov 2021
Account Manager / Visit Malvides
The cross-border area between Greece and Albania is opening to the Chinese public.
Keynote Speech & Panel Discussion
Day 1
06 Dec 2021
Day 2
08 Dec 2021
Day 3
10 Dec 2021
Day 4
13 Dec 2021
Day 5
15 Dec 2021
Secretary General / MICE & TMC COMMITTEE OF STTA
WELCOME ADDRESS
Ling Jin
Invisible Pay Solution –The new opportunity for Business hotels
1，Current situation of Bussiness Travel Management. 2, The Principle and Advantage of New Payment Solution in business travel 3, Significance for the hotel industry
Mike Ding
Weizhong Cao
Senior Vice President/General Manager / China CYTS M.I.C.E. Service Co.,/ LTD.China CYTS M.I.C.E. (SHANGHAI) Service Co., LTD.
The digital surge to reshape the new ecology of exhibition marketing
In epidemic prevention and control of the normalized form, let’s jointly explore the new changes of convention and exhibition events marketing, meet the new demand of marketing, take full advantage... Read More
Laurix Xu
General Manager / SNIEC
The general development trend and change of international exhibition industry / The combination and experience of Exhibitions and MICE
Starting from the introduction of the actual situation of the Shanghai New International Expo Centre, Mr. Kruppe compared the changes in the development trend of the international exhibition industry in... Read More
Michael Kruppe
VP / Xinhua Zhiyun
How intelligent communication empowers the transformation and upgrading of the conference industry
Under the influence of the normalization of the epidemic, the conference and exhibition will return more to its essence – communication. But the status is that the communication ability and... Read More
Jieren Zhou
Director / Abu Dhabi Convention & Exhibition Bureau
Regional Director / Los Angeles Tourism & Convention Board
Regional Business Events Director, North Asia / Tourism Australia
Founder / 《BT MICE China》
Observation of MICE Destination recovery
What’s the scenario of recovery in oversea MICE destinations? How do MICE planners meet clients’ demands of safety and health nowadays? What supporting policies and convenience that tourism & convention... Read More
Mubarak Hamad Al Shamisi
Kate Chang
LC Tan
Lenny Jia
The VP of China Smartmice Group The GM of China Smartmice Group Shanghai Branch / China Smartmice Group
Managing Director/SHANGHAI C&D WANDA INTERNATIONAL TRAVEL & MICE
Managing Director /President /ES Star Event Management Co.Ltd. / SITE China
Co-founder & CEO / 31Event
Founder / 《BT MICE China》
Expert’s Insights for MICE Market
What’s the perspectives of senior MICE experts for market recovery? What changes that Covid pandemic brings to the market? Large and comprehensive VS. Small and focused, which mode will be... Read More
Robert Liu
Jeff Zhen
Lisa Xu
Tony Wan
Lenny Jia
Founder & CEO / ILLUTHION
Top 10 Values of Immersive Experience You Should Know
ILLUTHION hosted 2021 China Immersive Industry Season and summarized top 10 values of immersive experiences that MICE industry practitioners must know based on the season projects and benchmark cases of... Read More
Jay Kong
Chief Industry architect / MindfulCommue
How to design a meeting solution with spiritual and cultural essence
MICE and team building all need upgrade to the level of acquiring healing power Emplyee, boss and the enterprise need to find a way to reach unanimous benefit Minfulness is... Read More
Hong Gao
STR 北亚区经理
China Hotel Performance outlook
Hotel Performance fluctuates with new cases and epidemic prevention and control, but is there any trend that can be tracked? What are the new findings of different hotel classess and... Read More
刘博
Vice President, China / IDeaS
Revenue Management In New Era Of Hotel Evolution
Revenue Management in new market situation, demand driven data analytics and new pricing position and management. Revenue Management strategy in uncertianty and best practice to drive innovation.
Charles Wang
VP of Hotel Solutions, Connectivity / DerbySoft Ltd.
VP, Digital Growth & Optimization, Greater China / Marriott International
General Manager of Marketing & Brand Department / New Century Hotels & Resorts
Managing Director, Shiji Distribution Solutions / Shiji Group
General Manager and Legal Rep for Amadeus Hospitality - Greater China / Amadeus
Senior Vice President Marketing and IT / Accor
What are the uptrend for China Distribution landscape?
Under the influence of the epidemic, hotels have launched a variety of direct sales and distribution methods: takeaway, live broadcast, pre-sale… After the epidemic, what changes have been made in... Read More
Loretta Chan
Alison Yang
Cathy Tao
Anson Lau
Malcolm Cheong
Vivian Yeh
Vice-Chairman European Travel Commission Visit PortugalP.R. China´s Chapter/Tourism Director
A Decade in China: challenges, success and hopes for the future
Ten years ago ETC (European Travel Commission) launched Destination Europe, visiteurope.com and its marketing activities in China. On that occasion ETC China Chapter, comprising ETC Members with official representation in... Read More
Tiago Brito
Managing Director / Maldives Marketing and Public Relations Corporation
Antidote to the troubles of the industrial world – Island Travel on the Maldives
– Health & Safety on the Maldives – Re-Imagine Tourism & sustainable tourism development – New openings & focus on experiences & wellness – Maldives promotion to the Chinese market
Thoyyib Mohamed
Lead Analyst / Cleverdis
Spokesperson and Communications Manager / Saudi Tourism Authority
INTERVIEW: SAUDI TOURISM AUTHORITY
MODERATOR: Richard BARNES, INTERVIEWEE: Abdullah Al Dakhil
Richard BARNES
Abdullah Al Dakhil
Regional Director / Los Angeles Tourism & Convention Board
Rise to the Challenge Hope for the Future
1. Destination Updates 2. Travel Safety 3. Our study and plan on students market 4. What can we do for you？
Kate Chang
President, Asia Pacific / Wyndham Hotels & Resorts
Inspiring Travel – Wyndham is Ready to Welcome Travellers
Wyndham Hotels & Resorts is the official hotel partner of ITB China for the third consecutive year. Joon Aun Ooi, President, Asia Pacific of Wyndham Hotels & Resorts expressed his... Read More
Joon Aun Ooi
General Manager, Sales Dept. / Shiji Group
New Trends and Momentum in Development of Tourism in Post-Pandemic Era
Starting from current situation and changes of China’s tourism development in post-pandemic era, it analyzes how digital technology reconstruct the tourism operation service scene in a smarter way.
Tao Hui
CEO / Inntie
Analysis of investment trends in China’s hotel industry
From the current situation of hotel industry development, hotel chain, scale, grade and investment situation to see the development trend of China’s hotel industry after the epidemic.
Shengyang Hu
Brand Center General Manager / JinJiang Hotels China Region
Associate Marketing Director / EternityX
China Hotel Performance outlook
Hotel Performance fluctuates with new cases and epidemic prevention and control, but is there any trend that can be tracked? What are the new findings of different hotel classess and... Read More
Kaki Kwong