The ITB China Buyers Circle is a nationwide buyers’ community, exclusive to professional Chinese travel buyers. Based on insights from Chinese travel professionals the ITB China Buyers Circle is focused on identifying Chinese tourism market trends and generating content supporting international destinations and suppliers to better cope and adapt to the demands of Chinese visitors.
The ITB China Travel Trends Report (TTR), a yearly publication prepared by the organizer of ITB China, provides the industry with valuable information that will help strategists and decision makers to adjust business operations by gaining first-hand insights into market trends in this fast-changing environment.
The ITB China Travel Trends Report 2022/2023 is based on comprehensive surveys, featuring nearly 80 international destinations / travel suppliers, and over 160 buyer representatives from Chinese travel companies / travel agencies. The report reflects upon the current status of the global travel industry, and the readiness to resume international travel when restrictions are further lifted in China
Click here to download the report..
The ITB China Buyers Circle is simultaneously launching a series of offline networking and content events among Chinese buyers throughout the year. These events regionally take place all over China and focus on different target topics.
The latest kick-off event took place in Wanning, Hainan Province, China’s famous island holiday destination. Attendees from 50 leading Chinese travel agencies participated and shared their knowledge on the topic of the development opportunities of Islands’ adventure travel of Chinese travelers. CLICK to check more details
If you have any questions about ITB China Buyers Circle, please contact buyer@itb-china.com